Senior Copywriter

We are now looking for a highly skilled Senior Copywriter to join our Brand and Communications team in our headquarters in Helsinki, Finland.

Greetings from your future manager 

We have recently renewed UPM’s brand strategy and are now looking for a creative, business-savvy, collaborative and nice colleague to our team. Together with the brand team, based in Helsinki and in Wroclaw, Poland, we will keep developing the brand narrative and do our part in driving company growth. I cannot wait to have you onboard! Nina Enroth, Director, Brand & Positioning 

What you will do

• You will have end-to-end responsibility for planning and creating content for multichannel marketing campaigns that drive measurable, long-term results
• You will develop and execute communication strategies and creative concepts aligned with business objectives, brand strategy, and positioning
• You will shape our global brand voice, crafting consistent messaging that resonates across diverse audiences and all marketing and communication touchpoints
• You will build content strategies, messaging frameworks, and versatile content tailored to different target audiences, while writing high-impact copy for digital, print, social media, advertising, and corporate communications
• You will support thought leadership and executive communications with clear, persuasive messaging
• You will collaborate with colleagues across business, marketing, and communications to provide expertise on messaging, campaign effectiveness, and content development
• You will stay ahead of industry trends and bring fresh, creative ideas to brand storytelling
• You will be in a role that requires both strategic thinking and hands-on execution, balancing creativity with data-driven decision-making, accuracy, and stakeholder collaboration

Who you are

• You have 5+ years of experience in creative concepting, content strategy, digital marketing (including ABM), multichannel campaigns, strategic PR, and copywriting in an international corporate or agency environment
• You have a strong track record of creating versatile, engaging content for various audiences and channels with speed, accuracy, and measurable impact
• You bring deep expertise in brand storytelling, audience-driven campaign development, and PR concepting, supported by a portfolio of high-quality texts, presentations, and impactful campaigns
• You have demonstrated ability to translate complex business strategies and goals into effective communication strategies, compelling narratives, and actionable content plans
• You possess excellent stakeholder management and consulting skills, with the ability to inspire, guide, and support internal teams on messaging, content strategy, and campaign execution
• You have exceptional written and editorial English skills at a professional communicator level; fluency is required regardless of native language (writing skills will be tested)
• You are highly organized, capable of managing multiple projects simultaneously while maintaining creativity, precision, and high standards
• You work proactively with a positive attitude, staying adaptable and solution-oriented in a fast-paced environment

This is what we offer to you

• A meaningful job – We have an inspiring purpose ‘We create a future beyond fossils.’ Our work is impactful and transformative.
• A caring community – Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities – We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
• Responsible employer – Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas from climate change to biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working.

Additional information 

This position is hybrid with a possibility to work partly from home office.

For further information, please contact Nina Enroth, Director, Brand & Positioning, at email nina.enroth@upm.com or tel. +358 503647567 on Monday May 26th at 15:00–16:00 (EEST).

Please apply and attach your CV and Cover Letter by June 1, 2025. Please note that we will go through the applications already during the application period and may invite candidates for interviews already before the end of the application period. 

For support with submitting your application, please contact the HR Service Center at careers@upm.com or tel. +358204146600.

A security background check may be performed for those selected to UPM positions, in accordance with the company recruitment guidelines and the Security Clearance Act 726/2014.

About UPM
UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,800 people worldwide, with annual sales of approximately €10.3 billion. Our shares are listed on Nasdaq Helsinki Ltd.
UPM – we renew the everyday
Read more: upm.com

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