Overview
Join Frends as Our First Customer & Community Marketing Manager
At Frends, we’re redefining the future of enterprise integrations, automation, and API management.Our European-born, developer-trusted platform empowers IT and business teams alike to build, automate, and modernize faster, with transparency and full control.
As we scale rapidly across Europe and beyond, we’re strengthening our marketing team and seeking a Customer & Community Marketing Manager.
If you’re passionate about driving customer retention, building thriving communities, and activating users from day one, this is your opportunity.
What You’ll Lead and Build
Customer Activation & Retention
-Build programs to drive product adoption, upsell, cross-sell, and loyalty across our customer base.
-Create success journeys that guide users from onboarding to advocacy, working closely with Customer Success and Product.
-Support PLG (Product-Led Growth) or PLS (Product-Led Sales) motions by optimizing how users engage, self-serve, and expand usage.
Community Development
-Launch and nurture a vibrant user and developer community, both digitally and through in-person events
-Create engagement initiatives (webinars, AMAs, peer groups, competitions) that turn users into ambassadors
-Collaborate with Product and Sales to bring customer voices into roadmaps and go-to-market initiatives
Partner Marketing & Activation
-Build co-marketing initiatives with key technology and channel partners (e.g., Microsoft, Visma).
-Create partner enablement content and joint success stories that strengthen the Frends partner ecosystem.
-Drive awareness and pipeline generation through partner-led webinars, campaigns, and events.
Insights and Growth Loops
-Monitor community health metrics, customer feedback, and usage patterns.
-Use insights to improve onboarding, expand education efforts, and surface expansion opportunities.
What You Bring
-5+ years of experience in Customer Marketing and Community Management in B2B SaaS.
-Proven track record building high-engagement programs for technical audiences (developers, architects, IT leaders).
-Experience designing and executing customer onboarding, advocacy, and retention campaigns.
-Deep understanding of PLG/PLS motions and customer lifecycle strategies.
-Strong cross-functional skills: working with Product, CS, and Sales.
-Analytical mindset: You can measure what matters and iterate based on insights.
-Fluent English, written and spoken. Bonus if you have experience in Europe-focused or multi-region community building.
Bonus additions
-Experience with integration platforms, iPaaS, API management, or developer tools.
-Familiarity with tools like HubSpot, community platforms (like Discourse, Slack), or community management tools like Circle.
-Passion for AI-driven community engagement and marketing innovation.
Why Frends?
-Exciting Role & Professional Growth:Engage in a new role that allows you to continuously learn and impact our growth journey.
-Innovative Environment: Be part of a forward-thinking company with a strong focus on innovation.
-Collaborative Culture: Work closely with our marketing, sales, product development, and other supportive colleagues.
-Trust, freedom, and flexibility: Enjoy our low hierarchy and flexible, relaxed organizational culture.
-Flexible Work Mode: Enjoy modern, flexible working times and hybrid work options.
-Competitive Salary adequate to your expertise.
Interested in joining us?
If you’re ready to join a dynamic, growing company, please submit your resume and a cover letter explaining why you’re the perfect fit for this role.
Get in touch, and let’s connect!
-The start is flexible according to your situation.
-We prefer you to be located in Finland, Sweden, or the Netherlands. We have offices in Espoo, Finland, and Stockholm, Sweden.
-You will report to the CMO and collaborate closely with the rest of the marketing, sales, and product development teams.
-Our recruitment process includes three to four discussions. To ensure a smooth and informative process, you will meet at least our People Integrator, a Marketing Team Member, and the CMO. Case study and reference checks are also included.
-Please note that we accept applications for this position only through our career website.
joustava työaika
Lähde: Työmarkkinatorin asiakastietojärjestelmä
Katso kaikki työpaikat: kaikkityopaikat.fi/tyopaikat