Overview
-Sales collateral: help with the creation of a wide variety of online and offline materials to support the sales team – brochures, presentations.
-Campaign management: manage a variety of end to end marketing campaigns to drive awareness and leads. She will be in charge in the planning, segmentation, creative and execution.
– Content marketing: write long form blogs that are optimised for SEO and our target keywords.
– Website; use the CMS to update the website with content, ensure its optimised for SEO and track its performance in Google Analytics for https://celacoffee.fi and https://siltaasia.com
– Social media channel: post and repurpose content across our social channels.
– Email: create and send out our monthly newsletter through MailChimp.
– Analysis/ROI: pull together data for the Group Marketing Manager and track the marketing spend.
Senior Marketing Executive Requirements:
You’ll be a broad marketer from the B2B Food industry.
You understand about the coffee business in Finland and Vietnamese coffee culture.
Your copywriting skills will be top notch.
Broad experience across digital and offline marketing channels.
Good experience of working with sales teams.
Degree educated.
Source: Job Market Finland’s customer information system